The Client

World Obesity Federation

World Obesity Federation is the only global organisation focused exclusively on obesity, driving global efforts to reduce, prevent and treat obesity.

World obesity
 

The challenge

World Obesity Federation wanted to raise awareness on childhood obesity at the UN High-Level Meeting on Non-Communicable Diseases 2018 in New York.

Our response

  • We conceptualised, researched and wrote the policy brief Taking Action on Childhood Obesity.

  • We used graphics, statistics and clear messages to stress the urgency of addressing childhood obesity and included specific policy asks to tackle the issue, in line with the client’s policy priorities.

  • Due to the policy brief’s quality, WHO agreed to co-brand which amplified the impact of the brief’s launch and gave the organisation, the report and the issue increased visibility (e.g., being used by OECD, UNICEF, civil society, and academia).